The article highlights London Tea as Switzerland's oldest tea manufacturer, which combines Japanese matcha tradition with Swiss standards of quality through its Teishu brand. The teas come from renowned growing regions such as Shizuoka and Kagoshima, known for their exceptionally high-quality green tea.
London Tea not only brings matcha to Europe in the form of the traditional ceremony, but also makes it accessible in everyday life—for example, through freshly prepared matcha lattes and tasting experiences at its stores in Basel and Zurich. The focus is on carefully selecting the right grades (Ceremonial, Premium, Culinary) to offer the perfect matcha for every use.
The article positions London Tea and Teishu as a bridge between centuries-old Japanese tea culture and modern consumer trends—authentically, sustainably, and stylishly brought to life in Switzerland.
